“Linear television has always been a powerful tool for achieving efficient reach and frequency, yet its impact has been underrepresented in the cross-channel performance equation,” said Steve Bagdasarian, chief commercial officer at Comscore.
“Linear television has always been a powerful tool for achieving efficient reach and frequency, yet its impact has been underrepresented in the cross-channel performance equation,” said Steve Bagdasarian, chief commercial officer at Comscore.