Consumers Pay More Attention to Fast Channels, Where Reality TV and Local News Proliferate

Consumers Pay More Attention to Fast Channels, Where Reality TV and Local News Proliferate

Attention metrics provider Adelaide released research that FAST apps outperform the firm’s overall CTV attention benchmark scores by up to 25%, which means that FAST viewers are engaged and paying more attention to its content. The report also acknowledged that CTV and linear TV tend to have stronger-than-average attention metrics when compared to other digital formats.