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Council Finds New Phase Of ‘High-Velocity’ Data, Most Brands Still Not Using AI Pervasively

Council Finds New Phase Of ‘High-Velocity’ Data, Most Brands Still Not Using AI Pervasively

Marketing has entered a new phase of speed and complexity characterized as “high-velocity data marketing,” but most marketers have not yet integrated the tools — chiefly AI — necessary to manage it, according to a new study released this morning by the CMO Council and GfK.