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CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When ‘TV Off’ Is Uncontrolled

CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When ‘TV Off’ Is Uncontrolled

Last year, digital measurement and analytics platform DoubleVerify (DV) generated industry headlines when it reported that one in four top connected TV (CTV) environments continue to play content and record ad impressions after the TV is turned off (“TV off”).