DatafuelX And MRI-Simmons Bring Demographic Modeling To TV

DatafuelX And MRI-Simmons Bring Demographic Modeling To TV

DatafuelX, a provider of analytics and technology for multi-currency, cross-platform solutions, announced a partnership with MRI-Simmons, the leading provider of insights on the American consumer, to enable the scoring of device-level TV viewing data sets with age/sex propensities and other MRI-Simmons attributes for targeted advertising sales, and pre- and post-campaign reporting. This service will be offered to automatic content recognition (ACR) and set-top box providers in the US.