Demystifying the Differences Between Linear TV and CTV
The common belief that streaming is overtaking linear TV overlooks the hybrid nature of platforms like TVE, vMVPDs, and FAST, all of which provide live linear content via streaming apps.
The common belief that streaming is overtaking linear TV overlooks the hybrid nature of platforms like TVE, vMVPDs, and FAST, all of which provide live linear content via streaming apps.