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Dentsu Revises Ad Outlooks Upward, Last Of The Big 4 To Boost The Industry’s Consensus

Dentsu Revises Ad Outlooks Upward, Last Of The Big 4 To Boost The Industry’s Consensus

Dentsu this morning released revised estimates for U.S. and worldwide ad spending, following a similar marked upward correction as the other major agency holding companies, and pushing MediaPost’s consensus estimates upward, as well.