According to a survey from Digital Remedy, 57% of the DTC marketers who bought CTV in the first half of 2023 plan to spend more this year compared to 2022. That’s up from 43% a year ago.
Broadcast Members: To access additional exclusive content please login.
Local News Out-performs Streaming
2023 Reaching Ad-free Streamers Study
2023 Retirement Communities Study
2023 TV & Sports Betting Study
2023 Purchase Funnel Study
2023 Media Comparisons Study
Video Media Devices Usage Study
Political Media Usage Studies
Linear TV: The Go-To for Ad-Supported Viewing
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Seasonal Retail Reports
Broadcast TV is Key for Advertisers
TV Programming
Agencies & Advertisers: Some content in this section is protected, please request access here.
According to a survey from Digital Remedy, 57% of the DTC marketers who bought CTV in the first half of 2023 plan to spend more this year compared to 2022. That’s up from 43% a year ago.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive