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Double-Digit Spend Growth Expected To Continue Through 2022

Double-Digit Spend Growth Expected To Continue Through 2022

Last year’s 19.7% increase in total ad and marketing spend from the top 200 advertisers – 166 of which increased ad spending in 2021, for a record $196 billion – may not be matched this year, but continued double-digit growth is predicted by both Group M and Publicis Groupe’s Zenith, at 12% and 11.6% respectively.