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Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers

Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers

The data continues to support linear TV as the leader in effectively reaching households for political campaigns, according to The TV Viewership Report, from Effectv, a business unit within Comcast Advertising.

© 2024 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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