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Eighty Percent of Consumers Agree That Misinformation Is a Serious Problem in Digital Media

Eighty Percent of Consumers Agree That Misinformation Is a Serious Problem in Digital Media

Eighty percent of consumers agree that misinformation is a serious problem in digital media according to Integral Ad Science report, “Advertising in the Age of Misinformation,” which should be of concern to advertisers since 73% of consumers say that they feel unfavorably toward brands that have been associated with misinformation.