OTT’s share of U.S. video ad views rose to 59% in first-half 2022 vs. 41% for traditional cable log-ins — and free, adsupported streaming channels/FASTs now account for 50% of the OTT views and 29% of total video ad views.
OTT’s share of U.S. video ad views rose to 59% in first-half 2022 vs. 41% for traditional cable log-ins — and free, adsupported streaming channels/FASTs now account for 50% of the OTT views and 29% of total video ad views.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive