OTT’s share of U.S. video ad views rose to 59% in first-half 2022 vs. 41% for traditional cable log-ins — and free, adsupported streaming channels/FASTs now account for 50% of the OTT views and 29% of total video ad views.
OTT’s share of U.S. video ad views rose to 59% in first-half 2022 vs. 41% for traditional cable log-ins — and free, adsupported streaming channels/FASTs now account for 50% of the OTT views and 29% of total video ad views.