According to a May 2021 consumer survey from The Northridge Group, when Gen Z’ers watch long-form video
content, either TV or movies, 69% reach for their mobile phones.
According to a May 2021 consumer survey from The Northridge Group, when Gen Z’ers watch long-form video
content, either TV or movies, 69% reach for their mobile phones.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive