Jacobs told the audience at NAB that “local” needs to go far beyond things like the news, sports and weather, and that those who fail to embrace that understanding aren’t truly fulfilling their mission.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q1 2024 | Take the TVB.org Research Virtual Web Tour
Linear TV/Streaming: It’s Not Either/Or, It’s AND
2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
2023 American Conversation Study
2023 Voter Funnel Study
2023 SVOD Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Seasonal Retail Reports
Broadcast TV is Key for Advertisers
TV Programming
Agencies & Advertisers: Some content in this section is protected, please request access here.
Jacobs told the audience at NAB that “local” needs to go far beyond things like the news, sports and weather, and that those who fail to embrace that understanding aren’t truly fulfilling their mission.