Global Marketing Spending Rebounds, U.S. Gains Share

Global Marketing Spending Rebounds, U.S. Gains Share

The U.S. has once again begun increasing its share of global advertising and marketing spending, according to a just-released forecast from the media economists at PQ Media. This year, PQ projects the U.S. will account for a 39.7% share of the global marketplace, up more 38.6% share in 2018.