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GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off

GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off

Media buyer GroupM and measurement company iSpot.TV have completed a study that found that 8% to 10% of connected TV ad impressions are being counted as delivered when the TV is turned off.