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GroupM Sees eCommerce Slowdown, Says It Will Impact Advertising and Media Spending

GroupM Sees eCommerce Slowdown, Says It Will Impact Advertising and Media Spending

As they prepare to release a big ecommerce report, GroupM’s business intelligence team late last week spent some time discussing the meaning of mixed results for second quarter and July data reported by various countries and big retail companies, as well as its implications for advertising and media spending.