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2024 Sports Survey2024 Purchase Funnel Study2024 Media Comparisons Study2023 American Conversation Study2023 Voter Funnel Study2023 SVOD StudyHome Improvement Purchase Funnel StudyReal Estate Purchase Funnel Study
Nielsen’s Gauge Report Doesn’t Tell The Full StoryTV Value in a Digital/Streaming WorldTV BasicsCategory StudiesSeasonal Retail ReportsBroadcast TV is Key for AdvertisersTV Programming
HUT/PUT National Prime TrendsTransitioning to ImpressionsCompetitive MediaHelp Stop Relative Duration WeightingTVB InsightsOver-the-Air (OTA)
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Nielsen’s Gauge Report Doesn’t Tell The Full StoryThought Leadership for MarketersBroadcast is Key for AdvertisersTransitioning to ImpressionsL + 1 Makes Business SenseNational & Local Planning ToolsCreating Local StrategiesTVB Insights Weekly NewsletterLocal TV is CrossPlatform
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Giant media buyer GroupM forecasts that traditional pay TV will reach less than 50% of U.S. homes by 2025.
