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GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, ‘Disruptive New Pricing Models’

GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, ‘Disruptive New Pricing Models’

GroupM announced the launch of a new “premium marketplace” enabling programmatic buys for CTV (connected TV) inventory, and as part of it is introducing “disruptive new pricing models” enabling its clients to have the option of paying based on commission, SaaS (software as a service), or “all inclusive” models.