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Horizon Commits Up To 15% Of Upfront To ‘Alternate Currency’ Deals

Horizon Commits Up To 15% Of Upfront To ‘Alternate Currency’ Deals

While most big agencies have intimated plans to utilize so-called “alternative currencies” — audience measurement estimates other than Nielsen’s — as part of testing and learning about what works best in this year’s upfront advertising marketplace, Horizon Media this morning put a hard number around it: 15%.