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How Agencies and Marketers Can Optimize Local CTV & OTT Advertising

How Agencies and Marketers Can Optimize Local CTV & OTT Advertising

In this in-depth Q&A, David Buonfiglio, VP, Digital, TVB discusses local CTV and OTT advertising strategies with Jenn Scilabro, SVP, Digital Sales, Nexstar Digital. From optimizing digital and linear media mixes to measurement and fraud, Jenn shares Nexstar Digital’s current and future vision.