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2024 Sports Survey2024 Purchase Funnel Study2024 Media Comparisons Study2023 American Conversation Study2023 Voter Funnel Study2023 SVOD StudyHome Improvement Purchase Funnel StudyReal Estate Purchase Funnel Study
Nielsen’s Gauge Report Doesn’t Tell The Full StoryTV Value in a Digital/Streaming WorldTV BasicsCategory StudiesSeasonal Retail ReportsBroadcast TV is Key for AdvertisersTV Programming
HUT/PUT National Prime TrendsTransitioning to ImpressionsCompetitive MediaHelp Stop Relative Duration WeightingTVB InsightsOver-the-Air (OTA)
Ad SpendingGovernment Data Resources
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Nielsen’s Gauge Report Doesn’t Tell The Full StoryThought Leadership for MarketersBroadcast is Key for AdvertisersTransitioning to ImpressionsL + 1 Makes Business SenseNational & Local Planning ToolsCreating Local StrategiesTVB Insights Weekly NewsletterLocal TV is CrossPlatform
TVB News MinuteTVB WebinarsTVB.org Research Virtual Web Tour
NEXT Women VideosNEXT Women in Media PodcastsPSAs
Broadcast Groups, Markets & StationsMember DirectoryDigital Multicast/Diginet DirectoryLocal Broadcast TV Careers
Projections for ’23 suggest an $18 billion-plus sports advertising business with potential growth of 15%-20%.
