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In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting

In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting

Nielsen informed clients that the “big data” on which NielsenONE relies isn’t ready to be used to make transactions. Nielsen had planned to include its big data — information on viewing from set-top boxes and smart TVs — in its national TV ratings in September and have clients use it as currency in the scatter advertising market.