Business Development TeamTVBU University New AE Sales CourseConsulting ServicesPolitical ResourcesDigitalCompetitive Media Category SellingSales PromotionsSpots & Testimonials Video LibraryProspectingSales CallsCreativeSelling with Impressions
Broadcast Members: To access additional exclusive content please login.
Take the TVB.org Research Virtual Web Tour
Home Improvement Purchase Funnel StudyReal Estate Purchase Funnel StudyMedia Habits of Ad-Supported StreamersSeasonal Reports e.g. Back To SchoolLinear TV Vs. Ad-Supported StreamersLocal News Out-performs StreamingReaching Ad-free Streamers StudyMedia Comparisons Study
Linear TV: The Go-To for Ad-Supported ViewingTV Value in a Digital/Streaming WorldTV BasicsCategory StudiesBroadcast TV is Key for AdvertisersTV ProgrammingPolitical Media Usage StudiesVideo Media Devices Usage StudyPurchase Funnel Study
HUT/PUT National Prime TrendsTransitioning to ImpressionsCompetitive MediaHelp Stop Relative Duration WeightingTVB InsightsOver-the-Air (OTA)
Ad SpendingGovernment Data ResourcesSpot TV Cost & CPM Trends
Agencies & Advertisers: Some content in this section is protected, please request access here.
Thought Leadership for MarketersBroadcast is Key for AdvertisersTransitioning to ImpressionsL + 1 Makes Business SenseNational & Local Planning ToolsCreating Local StrategiesTVB Insights Weekly NewsletterLocal TV is CrossPlatform
TVB News MinuteTVB WebinarsTVB.org Research Virtual Web Tour
NEXT Women VideosNEXT Women in Media PodcastsPSAs
Broadcast Groups, Markets & StationsMember DirectoryDigital Multicast/Diginet DirectoryLocal Broadcast TV Careers
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive