TVB member login has been updated for increased security. Please request your new password here.
Business Development TeamConsulting ServicesPolitical Resources
Sales DashboardTVB UniversitySelling with Impressions
Broadcast Members: To access additional exclusive content please login.
Video Media Devices Usage StudyAmerican Conversation StudyPolitical Media Usage StudiesTV & Sports Betting StudyPurchase Funnel Study 2022Media Comparisons StudyVoter Funnel Study
TV Value in a Digital/Streaming WorldTV BasicsCategory StudiesBroadcast TV is Key for AdvertisersTV ProgrammingSeasonal Retail Reports
HUT/PUT National Prime TrendsTransitioning to ImpressionsNielsen Total Audience ReportCompetitive MediaHelp Stop Relative Duration WeightingTVB Insights
Ad SpendingGovernment Data ResourcesTV Cost & CPM Trends
Agencies & Advertisers: Some content in this section is protected, please request access here.
Thought Leadership for MarketersBroadcast is Key for AdvertisersTransitioning to ImpressionsL + 1 Makes Business SenseNational & Local Planning ToolsCreating Local StrategiesTVB Insights Weekly Newsletter2021 Excellence Award Media Agency of the YearLocal TV is CrossPlatform
TVB News MinuteTVB WebinarsTVB PodcastsTVB TAB Talk VideosNEXT Women VideosPSAs
Broadcast Groups, Markets & StationsMember DirectoryDigital Multicast/Diginet DirectoryLocal Broadcast TV Careers
Retail and e-commerce analyst Claire Tassin explores parents’ worries about affording back-to-school purchases.
© 2022 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive