Innovid and TVSquared, companies focused on measuring linear TV and streaming, are merging in a $160 million deal aimed at providing a larger-scale alternative to Nielsen.
Agencies & Advertisers: Some content in this section is protected, please request access here.
© 2022 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive