It’s Official: U.S. Ad Market Expanded in 2023, Albeit a Smidgen

It’s Official: U.S. Ad Market Expanded in 2023, Albeit a Smidgen

Following a weak first-quarter start, the U.S. ad market expanded for nine consecutive months, ending 2023 with a gain of 0.5% over 2022, according to just-published December estimates from Guideline’s U.S. Ad Market Tracker.