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‘Jill’s Steals & Deals’ Adds NBCU On-Screen Buying, Checkout Capability

‘Jill’s Steals & Deals’ Adds NBCU On-Screen Buying, Checkout Capability

Product segments now offer broadcast viewers the ability to purchase by scanning on-screen QR codes via NBCU’s Checkout function. Streaming commerce is one major component of NBCU’s cross-media marketing and advertising strategy, powered by its One Platform converged linear TV/digital ad tech stack.

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