KBB: New-Auto Sales Incentives Increased in May

KBB: New-Auto Sales Incentives Increased in May

The average transaction price (ATP) of a new vehicle in the U.S. increased May 2023 to $48,528, a month-over-month increase of 0.5% ($251) from an upwardly revised April reading of $48,277, according to Kelley Blue Book.