LG Ads Study Finds Viewers Want To Buy Products via TV

LG Ads Study Finds Viewers Want To Buy Products via TV

The LG report said that about 70% of viewers like TV ads that include a QR code, with 38% likely to make a purchase after scanning a QR code on a TV ad. Scanning a QR code to get a discount was something that appealed to 49% of those surveyed. Viewers said they were most likely to buy clothing, apparel or electronics through the TV.