As Yaccarino seeks to develop a foothold in digital media to match NBCU’s legacy in broadcast, she is hedging her bets on traditional TV advertising’s longevity while at the same time padding out the company’s tech capabilities.
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As Yaccarino seeks to develop a foothold in digital media to match NBCU’s legacy in broadcast, she is hedging her bets on traditional TV advertising’s longevity while at the same time padding out the company’s tech capabilities.
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