The DirecTV report says that in 2022, 59% of CTV buyers also bought linear addressable advertising from multichannel video programming distributors (MVPDs) and virtual MVPDs like Sling TV and YouTube TV.
The DirecTV report says that in 2022, 59% of CTV buyers also bought linear addressable advertising from multichannel video programming distributors (MVPDs) and virtual MVPDs like Sling TV and YouTube TV.
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