Advancements in technology have made it easier than ever to launch a linear channel. However, for it to be successful, broadcasters need to carefully consider, target audience, content, monetization, and distribution platform.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q3 2024 | Take the TVB.org Research Virtual Web Tour
Holiday Shopping Analysis 2024
2024 Severe Weather Emergency Survey
2024 Home Improvement Purchase Funnel Study
2024 Travel Purchase Funnel Study
2024 Sports Survey: Football Viewers
Numbers that Measure Up! TV & Digital
Linear TV/Streaming: It’s Not Either/Or, It’s AND
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
TV Programming
2024 Media Comparisons Study
Post Analysis Guidelines
Agencies & Advertisers: Some content in this section is protected, please request access here.
Numbers that Measure Up! TV & Digital
Post Analysis Guidelines
Nielsen’s Gauge Report Doesn’t Tell The Full Story
Thought Leadership for Marketers
Broadcast is Key for Advertisers
Transitioning to Impressions
L + 1 Makes Business Sense
National & Local Planning Tools
Creating Local Strategies
TVB Insights Weekly Newsletter
Local TV is CrossPlatform
Advancements in technology have made it easier than ever to launch a linear channel. However, for it to be successful, broadcasters need to carefully consider, target audience, content, monetization, and distribution platform.