Linkedin-in x
Search
Close this search box.
LOG IN
Home
Linear TV Drives Higher Engagement For QSRs Than Streaming

Linear TV Drives Higher Engagement For QSRs Than Streaming

Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform.

© 2024 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2024 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN