Agency and brand marketers reveal linear TV has held its ground within their media strategies, accounting for 56% in 2023 after 55% last year, according to a survey by programmatic targeting service Proximic by Comscore.
Agency and brand marketers reveal linear TV has held its ground within their media strategies, accounting for 56% in 2023 after 55% last year, according to a survey by programmatic targeting service Proximic by Comscore.
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