Netflix’s new ad-supported service will eventually pull in billions in ad revenue and “will likely come at the expense of TV budgets,” according to UBS. Next question: Who exactly will get hit from the big move?
Netflix’s new ad-supported service will eventually pull in billions in ad revenue and “will likely come at the expense of TV budgets,” according to UBS. Next question: Who exactly will get hit from the big move?
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive