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2024 Sports Survey: Football ViewersNumbers that Measure Up! TV & DigitalPost Analysis GuidelinesLocal Broadcast TV News StudyLinear TV/Streaming: It’s Not Either/Or, It’s AND2024 Purchase Funnel Study2024 Media Comparisons Study
Nielsen’s Gauge Report Doesn’t Tell The Full StoryTV Value in a Digital/Streaming WorldTV BasicsCategory StudiesBroadcast TV is Key for AdvertisersTV Programming2024 Sports Survey
HUT/PUT National Prime TrendsTransitioning to ImpressionsCompetitive MediaHelp Stop Relative Duration WeightingTVB InsightsOver-the-Air (OTA)
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Numbers that Measure Up! TV & DigitalPost Analysis GuidelinesNielsen’s Gauge Report Doesn’t Tell The Full StoryThought Leadership for MarketersBroadcast is Key for AdvertisersTransitioning to ImpressionsL + 1 Makes Business SenseNational & Local Planning ToolsCreating Local StrategiesTVB Insights Weekly NewsletterLocal TV is CrossPlatform
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The big takeaway: Linear TV has the highest reach of all measured media platforms.
