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LiveRamp, Iris.TV, SpringServe Team Up on Cross-Screen Delivery

LiveRamp, Iris.TV, SpringServe Team Up on Cross-Screen Delivery

LiveRamp said it is working with Iris.TV and SpringServe to provide buyers with contextual data that enables them to use more of their cross-screen inventory in targeted and addressable campaigns. Univision and Plex are among the publishers using the new capabilities.