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Local OTT Ad Revenue to Hit $2.8B by 2024

Local OTT Ad Revenue to Hit $2.8B by 2024

BIA Advisory Services’ U.S. Local Advertising Forecast is predicting that local over-the-top (OTT) advertising will jump 57% in 2022 to $2 billion in 2022 and hit $3.4 billion in 2026, making it the fastest growing local media channel.