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Lower-Priced, Ad-Supported Tiers Drew 32% Of SVODs’ Total Sign-Ups In 2021

Lower-Priced, Ad-Supported Tiers Drew 32% Of SVODs’ Total Sign-Ups In 2021

Consumer sign-ups for the lower-cost ad-supported tiers of five major premium subscription-based video-on demand (SVOD) services totaled 42.2 million in 2021, according to Antenna data.