Magna Boosts Ad Outlook: Cites Economic Rebound, Cyclical Events

Magna Boosts Ad Outlook: Cites Economic Rebound, Cyclical Events

“The global ad market is accelerating,” says Magna Executive Vice President-Global Market Research Vincent Létang, revising IPG Mediabrands global forecast for 2024 up nearly three percentage points — from 7.2% in December 2023 to 10.0% currently.