Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall

Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall

A new study by IPG’s MAGNA in partnership with Spectrum Reach, finds that consumers are more likely to respond to advertising if they see it across different screens, with 41% of survey respondents claiming better recall when they had seen the same spot across linear, connected TV (CTV) and mobile devices.