How powerful are television advertisements when it comes to recall? A new Comcast Advertising report demonstrates that ads “in the TV environment” have “a unique ability to drive memories.”
Agencies & Advertisers: Some content in this section is protected, please request access here.
How powerful are television advertisements when it comes to recall? A new Comcast Advertising report demonstrates that ads “in the TV environment” have “a unique ability to drive memories.”
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive