With hard-to-reach households tuning in, March Madness, a big, live sports event on linear TV, still delivers big time for advertisers, according to a new study from Effectv, the advertising sales arm of Comcast Cable.
With hard-to-reach households tuning in, March Madness, a big, live sports event on linear TV, still delivers big time for advertisers, according to a new study from Effectv, the advertising sales arm of Comcast Cable.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive