With hard-to-reach households tuning in, March Madness, a big, live sports event on linear TV, still delivers big time for advertisers, according to a new study from Effectv, the advertising sales arm of Comcast Cable.
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With hard-to-reach households tuning in, March Madness, a big, live sports event on linear TV, still delivers big time for advertisers, according to a new study from Effectv, the advertising sales arm of Comcast Cable.
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