The tournament has generated an estimated 22% increase in advertising revenues to $457.7 million in national TV advertising on four networks, according to iSpot.tv. The data includes national linear TV, national time-shifted, local, VOD and OTT.
The tournament has generated an estimated 22% increase in advertising revenues to $457.7 million in national TV advertising on four networks, according to iSpot.tv. The data includes national linear TV, national time-shifted, local, VOD and OTT.