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Marketing to Hispanic Consumers—Why Culturally Relevant Ads and Content Are Important

Marketing to Hispanic Consumers—Why Culturally Relevant Ads and Content Are Important

The power of Hispanic audiences and their significant influence on the U.S. economy is more evident than ever. According to the World Bank, Hispanic consumers generate a gross domestic product of approximately $2.6 trillion. In addition, the buying power of this group rose by 80% from 2010 to 2020.