In a March Madness for measurement companies, Turner Sports and CBS Sports brought in iSpot.tv, VideoAmp and Comscore to measure their NCAA men’s basketball tournament coverage.
Agencies & Advertisers: Some content in this section is protected, please request access here.
In a March Madness for measurement companies, Turner Sports and CBS Sports brought in iSpot.tv, VideoAmp and Comscore to measure their NCAA men’s basketball tournament coverage.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive