In Q1 of this year, almost 190 medical & pharmaceutical companies spent more than $2 billion on broadcast and cable TV, up by 13% from a year ago.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q1 2024 | Take the TVB.org Research Virtual Web Tour
Linear TV/Streaming: It’s Not Either/Or, It’s AND
2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
2023 American Conversation Study
2023 Voter Funnel Study
2023 SVOD Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Seasonal Retail Reports
Broadcast TV is Key for Advertisers
TV Programming
Agencies & Advertisers: Some content in this section is protected, please request access here.
In Q1 of this year, almost 190 medical & pharmaceutical companies spent more than $2 billion on broadcast and cable TV, up by 13% from a year ago.