TVB member login has been updated for increased security. Please request your new password here.

MRC Updates TV Measurement Statuses, Reaffirms No Accreditation Imminent

MRC Updates TV Measurement Statuses, Reaffirms No Accreditation Imminent

Days after NBCUniversal officially announced it will be using two new unaccredited suppliers as the official “currency” for advertising buys — iSpot.tv for national and Comscore for local — the Media Rating Council this morning issued an update on the statuses of various TV audience measurement services currently under its review.