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Multiple-set TV Households Provide an Array of Access and Choice for Content-Hungry Viewers

Multiple-set TV Households Provide an Array of Access and Choice for Content-Hungry Viewers

Back in 1955, TV usage was very straightforward. It was scheduled, limited to a handful of channels and attracted audiences to a single set. Now “in the future,” usage couldn’t be more varied; specifically how audiences are using their TVs, and where within the house.